Torquay based PR & Marketing Consultant, Specialising in Luxury & Travel.

“After fifteen years in the industry, I’ve seen trends shift, platforms evolve, and media navigate constant change. One thing has endured - storytelling. It stands as the true north of our industry, and the work that continues to shape my career.”

Alexandra Cuthbert, pictured with her daughter.

Bio.

Alexandra Cuthbert is a highly experienced Public Relations, Marketing and Communications consultant with over fifteen years’ experience working across the luxury travel, lifestyle & property sectors.

Her background spans PR, corporate communications, digital marketing, events, partnerships and social media management, with a demonstrated ability to build strong brand presence and deliver measurable commercial results.

She has worked with a diverse range of clients - from iconic high-profile brands to startups, charities and individuals - tailoring strategic, editorial-led campaigns that balance creativity with clear business outcomes. Her work often integrates PR, digital marketing and social media to drive awareness, engagement and conversion in a cohesive, considered way.

Alongside her consulting work, Alexandra is the Founder & Editor of The Paige, a lifestyle publication grounded in intentional living and thoughtful storytelling - a perspective that continues to inform her approach to brand building and audience connection.

Most recently, Alexandra delivered strong digital and content-led results for a real estate client, including a 176.9% increase in website traffic and email click-through rates of 26%, significantly exceeding industry benchmarks.

Her work is shaped through a lifestyle lens, underpinned by strategic thinking and a considered approach to long-term brand building. Her extensive client & in-house experience includes;

Hotels & Travel. Moss Hotel, Meriton Suites, Naumi Hotels, Captain’s Rest & Sarah Andrews, Hyatt Centric Melbourne, Grand Hyatt Melbourne, Berkeley River Lodge, Royce Hotel Melbourne, Niramaya Villas & Spa, Kimberley Sands Resort, Orpheus Island Great Barrier Reef, The Granary Richmond Hill, Marriott Australia

Lifestyle & Hospitality. Bluestone Lane Cafes (USA), Kennedy Luxury Group, Mercedes-Benz Australia, Lexus Australia, Myer, Treasury Wine Estate, Second Nature, Ikaria Bondi, James Boags, Out There Dating, McCartney Real Estate

Charitable & Purpose Driven. Seeing Eye Dogs Australia, Vision Australia, Safe Steps Family Violence Response Centre, WorkForClimate

Events. TARGA, The Birdcage at Flemington, Australian F1 Grand Prix, Vision Australia’s Carols by Candlelight, Poker With The Stars, Ten Days on the Island

Services.

PR & Marketing Strategy

Traditional Media Campaigns

Influencer Partnerships

Social Media Management

CRM Management & Content Creation

Blog Writing & Editing

Media Famil Coordination

Sponsor & Brand Partnerships

Photography & Videography Production

Travel Writing

Event Management

Sales and BDM support

Image below. Bruny Boathouse, Tasmania

Let’s tell your story.

What People Are Saying.

“Alex was a great resource in supporting our public relations and media engagements with Bluestone Lane. She helped us secure valuable press to drive our brand awareness and talent retention.”

— Nicholas Stone, Founder & CEO Bluestone Lane

“I have worked on many campaigns with Alex over the past ten years and she is always an absolute pleasure to work alongside. Her professionalism, sense of fun and hard working nature makes her great to work with. When call sheets arrive with her name on it, I am instantly at ease and I know things will run smoothly, efficiently, and we’ll have fun along the way.”

— Lauren Phillips, Host Jase & Lauren, NOVA FM

“Over the past year Alex has worked closely with me on my public relations strategy and execution across a number of my projects including The Hosting Masterclass & the launch of my first book, Principles of Style. She has helped me secure top tier media coverage such as The Today Show & Mamamia, which resulted in increased sales & social media followers. In short, she has been invaluable and I can highly recommend her services.”